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Strategic marketing problems :

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 6th ed - Boston ; London : Allyn and Bacon, c1993. - xii, 720 p. ; 26 cm.

Includes index

ISBN: 0205142443 0205142427 9780205142422

LCCN: 92-21636

Subjects--Topical Terms:
Marketing--Decision making--Case studies
Marketing--Management--Case studies

Dewey Class. No.: 658.8 / KES 1993

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