Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

TextLanguage: English Publication details: Boston : Allyn and Bacon, c1987. Edition: 4th edDescription: xv, 735 p. : ill. ; 25 cmISBN: 020510553X (International ed.); 9780205105533Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.135 | .K47 1987Online resources: WorldCat details

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.802 KES 1987 (Browse shelf(Opens below))	C-1	Not For Loan		2934

Total holds: 0

Previous								Next
Previous	658.802 GUM 1994 Marketing management : strategies and programs /	658.802 GUM 1994 Marketing management : strategies and programs /	658.802 INT 2000 Internal marketing :	658.802 KES 1987 Strategic marketing problems :	658.802 KES 1993 Strategic marketing problems :	658.802 KES 2013 Strategic marketing problems :	658.802 KES 2013 Strategic marketing problems :	Next

Includes bibliographies.

Sagar Shahanawaz

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer