Normal view MARC view ISBD view

Strategic marketing problems :

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 4th ed. - Boston : Allyn and Bacon, c1987. - xv, 735 p. : ill. ; 25 cm.

Includes bibliographies.

ISBN: 020510553X (International ed.) 9780205105533

LCCN: 86022180

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .K47 1987

Dewey Class. No.: 658.802 / KES 1987

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)