Applications in basic marketing.

Contributor(s): McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing Material type:

Continuing resourceLanguage: English Publication details: Homewood, IL : Irwin, c1990- Description: viii, 237 p. : ill. ; 26 cmISBN: 0256139423; 9780256139426Subject(s): Marketing -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Périodiques | Marketing -- Coupures de presse -- Périodiques | MarketingAdditional physical formats: Online version:: Applications in basic marketingDDC classification: 658.8 LOC classification: HF5410 | .A67Online resources: WorldCat details

Contents:

TOC Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementing, and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.

Summary: "Clippings from the popular business press."

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.8 MCA 1993 (Browse shelf(Opens below))	C-1	Not For Loan		1491
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.8 MCA 1993 (Browse shelf(Opens below))	C-2	Not For Loan		1492

Total holds: 0

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Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

TOC Marketing's role in the global economy and in the firm --
Finding target market opportunities --
Evaluating opportunities in the changing marketing environment --
Getting information for marketing decisions --
Buyer behavior --
Product --
Place --
Promotion --
Price --
Marketing strategies: planning, implementing, and control --
Ethical marketing in a consumer-oriented world: appraisal and challenges.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Tahur Ahmed

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