MARC details
| 000 -LEADER |
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| fixed length control field |
02443cas a2200481 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2334 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20140626103758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
900615r19931990mauar g b 0 a0eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0256139423 |
|
|---|
| International Standard Book Number |
9780256139426 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)28947116 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OPosmS |
| Language of cataloging |
eng |
| Transcribing agency |
OPosmS |
| Modifying agency |
InU |
| -- |
NST |
| -- |
DLC |
| -- |
NSDP |
| -- |
CaQQL |
| -- |
OCoLC |
| -- |
DLC |
| -- |
NLGGC |
| -- |
OCoLC |
| -- |
TULIB |
| -- |
OCoLC |
| -- |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5410 |
| Item number |
.A67 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MCA 1993 |
| 245 00 - TITLE STATEMENT |
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| Title |
Applications in basic marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, IL : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
c1990- |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 237 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> |
|
|---|
| General note |
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
Marketing's role in the global economy and in the firm --<br/>Finding target market opportunities --<br/>Evaluating opportunities in the changing marketing environment --<br/>Getting information for marketing decisions --<br/>Buyer behavior --<br/>Product --<br/>Place --<br/>Promotion --<br/>Price --<br/>Marketing strategies: planning, implementing, and control --<br/>Ethical marketing in a consumer-oriented world: appraisal and challenges. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Clippings from the popular business press." |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 580 ## - LINKING ENTRY COMPLEXITY NOTE |
|---|
| Linking entry complexity note |
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Tahur Ahmed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
13469 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
13470 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
13471 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
13472 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Coupures de presse |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
13473 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
13474 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 9 (RLIN) |
11584 |
|
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
11589 |
|
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Basic marketing. |
| 9 (RLIN) |
13475 |
|
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Essentials of marketing. |
| 9 (RLIN) |
13476 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Title |
Applications in basic marketing |
| Record control number |
(OCoLC)748988109 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/applications-in-basic-marketing-clippings-from-the-popular-business-press/oclc/28947116&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |