Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type: TextLanguage: English Publication details: Cincinnati, Ohio : South-Western Publishing, c1996. Edition: 3rd edDescription: liii, 890 p. : ill. (some col.), col. maps ; 29 cmISBN: 0538849487; 9780538849487Contained works: Lamb, Charles W. Principles of marketingSubject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .L2624 1996Online resources: WorldCat detailsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Text | Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 LAM 1995 (Browse shelf(Opens below)) | C-1 | Not For Loan | 2634 |
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658.8 KOP 2018 Principles of marketing / | 658.8 KOP 2018 Principles of marketing / | 658.8 KOS 2008 Social marketing : | 658.8 LAM 1995 Marketing / | 658.8 LAP 1992 Principles of marketing / | 658.8 LEM 2010 Marketing: | 658.8 LOS 2011 Services marketing : |
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and index.
BA
Sagar Shahanawaz
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