Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996. - liii, 890 p. : ill. (some col.), col. maps ; 29 cm.

Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and index.



0538849487 9780538849487

95002874


Marketing.
Marketing--Management.

HF5415 / .L2624 1996

658.8 / LAM 1995

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