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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type:
TextLanguage: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998. Description: xxv, (various pagings) : ill. ; 24 cmISBN: 0131201158; 9780131201156Subject(s): Brand name products -- Management | MarketingDDC classification: 658.8'27 LOC classification: HD69.B7 | K45 1998Online resources: WorldCat details
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-1 | Not For Loan | 10100 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-2 | Not For Loan | 10163 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-3 | Not For Loan | 10164 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-4 | Available | 10165 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-5 | Available | 10166 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8'27 KES 1998 (Browse shelf(Opens below)) | C-6 | Available | 10409 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-7 | Available | 10410 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-8 | Available | 10411 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-9 | Available | 10412 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-10 | Available | 10413 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-11 | Available | 10414 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 1998 (Browse shelf(Opens below)) | C-12 | Available | 10415 |
Total holds: 0
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Reserve Section Close shelf browser (Hides shelf browser)
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| 658.827 DUI 2002 IMC : | 658.827 DUI 2002 IMC : | 658.827 DUI 2002 IMC : | 658.827 KES 1998 Strategic brand management : | 658.827 KES 1998 Strategic brand management : | 658.827 KES 1998 Strategic brand management : | 658.827 KES 2008 Strategic brand management : |
Includes bibliographical references and index.
BA
Saifun Momota
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