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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Series: McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, c1994Online access: WorldCat details Availability: Items available for loan: EWU Library (6)Call number: 658.802 GUM 1994, ... Items available for reference: EWU Library: Not For Loan (2)Call number: 658.802 GUM 1994, ...

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill/Irwin, c2003Online access: WorldCat details Availability: Items available for loan: EWU Library (10)Call number: 658.8 ZES 2003, ... Items available for reference: EWU Library: Not For Loan (2)Call number: 658.8 ZES 2003, ... Not available: EWU Library: Checked out (1).

International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Series: | The McGraw-Hill/Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Irwin McGraw-Hill, c2002Online access: WorldCat details Availability: Items available for loan: EWU Library (3)Call number: 658.848 CAI 2002, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.848 CAI 2002, ... Not available: EWU Library: Checked out (1).

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000Online access: WorldCat details Availability: Items available for loan: EWU Library (4)Call number: 658.8342 SCC 2000, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.8342 SCC 2000, ...

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1997Online access: WorldCat details Availability: Items available for loan: EWU Library (4)Call number: 658.8342 SCC, ... Items available for reference: EWU Library: Not For Loan (1)Call number: 658.8342 SCC 1997.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, NJ; New Delhi : Prentice Hall, c1999Online access: WorldCat details Availability: Items available for loan: EWU Library (15)Call number: 658.8 KOP 1999, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.8 KOP 1999, ...

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : Prentice-Hall of India, c1996Online access: WorldCat details | E-book Full-text Availability: Items available for loan: EWU Library (3)Call number: 658.8 KOP 1996, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.8 KOP 1996, ... EWU Library: Not for loan (1)Call number: 658.8 KOP 1996.

Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, NJ ; New Delhi : Prentice Hall, c1997Online access: WorldCat details Availability: Items available for loan: EWU Library (1)Call number: 658.802 KOM 1997. Items available for reference: EWU Library: Not For Loan (1)Call number: 658.802 KOM 1997.
Lists:

Management of a sales force / William J. Stanton, Rosann Spiro.

by Stanton, William J | Spiro, Rosann.

Series: Irwin/McGraw-Hill series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Irwin, c1998Online access: WorldCat details Availability: Items available for loan: EWU Library (1)Call number: 658.81 STM 1998. Items available for reference: EWU Library: Not For Loan (2)Call number: 658.81 STM 1998, ...

Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : Prentice-Hall of India, c2000Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: EWU Library (13)Call number: 658.802 KOM 2000, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.802 KOM 2000, ... EWU Library: Not for loan (1)Call number: 658.802 KOM 2000.
Lists:

Marketing management : text and cases / Rajagopal

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : Vikas Publishing House, 2000Online access: WorldCat details Availability: Items available for loan: EWU Library (4)Call number: 658.802 RAM 2000, ... Items available for reference: EWU Library: Not For Loan (1)Call number: 658.802 RAM 2000.

Marketing in India : cases and readings / S Neelamegham

by Neelamegham, S.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: ENG Publication details: New Delhi : Vikas Publishing House, 2000Online access: WorldCat details Availability: Items available for loan: EWU Library (4)Call number: 658.854 NEM 2000, ... Items available for reference: EWU Library: Not For Loan (1)Call number: 658.854 NEM 2000.

Dictionary of marketing / A Ivanovic

by Ivanovic, A.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : Universal Book Stall, 1998Online access: WorldCat details Availability: Items available for loan: EWU Library (1)Call number: 658.83 IVD 1998. Items available for reference: EWU Library: Not For Loan (1)Call number: 658.83 IVD 1998.

Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, NJ ; New Delhi : Prentice Hall, c2000Online access: WorldCat details Availability: Items available for loan: EWU Library (3)Call number: 658.8 ARM 2000, ... Items available for reference: EWU Library: Not For Loan (1)Call number: 658.8 ARM 2000. Not available: EWU Library: Checked out (1).

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Series: The Harcourt series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Fort Worth : Harcourt College Publishers, c2002Online access: WorldCat details Availability: Items available for loan: EWU Library (16)Call number: 658.83 CHM 2002, ... Items available for reference: EWU Library: Not For Loan (2)Call number: 658.83 CHM 2002, ...

Marketing management : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Singapore : London : Pearson/Prentice Hall, 1999Online access: WorldCat details Availability: Items available for loan: EWU Library (2)Call number: 658.8025 MAR 1999, ... Items available for reference: EWU Library: Not For Loan (1)Call number: 658.8025 MAR 1999.
Lists:

International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston ; New Delhi : Irwin/McGraw-Hill ; Tata McGraw-Hill, c1999Online access: WorldCat details Availability: Items available for loan: EWU Library (2)Call number: 658.848 CAI 1999, ... Items available for reference: EWU Library: Not For Loan (1)Call number: 658.848 CAI 1999.

Exploring marketing research

by ZIKMUND, William G.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Fort Worth : Harcourt College Publishers, 2000Availability: Not available: EWU Library: Checked out (1).

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston ; Irwin/McGraw-Hill, c2000Online access: WorldCat details Availability: Items available for loan: EWU Library (5)Call number: 658.8 ZES 2000, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.8 ZES 2000, ...

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998Online access: WorldCat details Availability: Items available for loan: EWU Library (9)Call number: 658.827 KES 1998, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.827 KES 1998, ...

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