Marketing management : (Record no. 7760)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00968nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7760 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141203124820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991110s1980 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013557983X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)444960493 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEWU |
| Language of cataloging | eng |
| Transcribing agency | BD-DhEWU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | KOM 1980 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 18874 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, and control / |
| Statement of responsibility, etc | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Prentice/Hall International, |
| Date of publication, distribution, etc | 1980 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 722 p. : |
| Other physical details | tables ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1975 |
| General note | Includes index |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Tahur Ahmed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 18875 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Prentice-Hall series in marketing |
| 9 (RLIN) | 18877 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | WorldCat details |
| Uniform Resource Identifier | http://www.worldcat.org/title/marketing-management-analysis-planning-and-control/oclc/444960493&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Dr. S. R. Lasker Library, EWU | Dr. S. R. Lasker Library, EWU | Reserve Section | 26/11/2014 | Other | 0.00 | 658.802 KOM 1980 | 26346 | 03/12/2014 | C-1 | 03/12/2014 | Text |