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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, and control / Philip Kotler - 4th ed. - London : Prentice/Hall International, 1980 - xi, 722 p. : tables ; 24 cm. - Prentice-Hall series in marketing .

Previous ed.: 1975 Includes index

ISBN: 013557983X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 / KOM 1980

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