Advertising innovative media options / (Record no. 5525)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00857cam a2200277Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5525 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181111110006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110604s2006 ii g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131400816 Paper back |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEWU |
| Modifying agency | BD-DhEWU |
| Language of cataloging | eng |
| Transcribing agency | BD-DhEWU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.19 |
| Item number | ADV 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Suresh, K. |
| 9 (RLIN) | 11829 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising innovative media options / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI University Press, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 224 p. : |
| Other physical details | illus. ; |
| Dimensions | 20 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical References and Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Sagar Shahanawaz |
| 653 #1 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising Newspaper advertising Television advertising Retail trade advertising, Consumers Communication marketing |
| Uncontrolled term | Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 953 ## - Fulltext in GSDL | |
| Is Fulltext Available in GSDL? | Not Avaialable |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Dr. S. R. Lasker Library, EWU | Dr. S. R. Lasker Library, EWU | Reserve Section | 05/06/2007 | Karim International | 850.00 | 1 | 659.19 ADV 2006 | 20438 | 08/01/2012 | 11/09/2011 | C-1 | Text |