Advertising innovative media options /
Suresh, K.
Advertising innovative media options / - Hyderabad : ICFAI University Press, 2006. - xii, 224 p. : illus. ; 20 cm.
Includes Bibliographical References and Index.
8131400816 Paper back
Advertising Newspaper advertising Television advertising Retail trade advertising, Consumers Communication marketing Business
659.19 / ADV 2006
Advertising innovative media options / - Hyderabad : ICFAI University Press, 2006. - xii, 224 p. : illus. ; 20 cm.
Includes Bibliographical References and Index.
8131400816 Paper back
Advertising Newspaper advertising Television advertising Retail trade advertising, Consumers Communication marketing Business
659.19 / ADV 2006