Principles of marketing / (Record no. 4658)

MARC details
000 -LEADER
fixed length control field 02170cam a22003614a 4500
001 - CONTROL NUMBER
control field 4658
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220731183103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041214r2006 ii a g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120328256
International Standard Book Number 8120328256
International Standard Book Number 9788120328259
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)818817013
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- IXA
-- BTCTA
-- YDXCP
-- CE@
-- OCLCQ
-- DLC
-- BD-DhEWU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2006
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number KOP 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 11607
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. ;
-- New Delhi :
Name of publisher, distributor, etc Prentice Hall of India,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xix, (various pagings) :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Accession no. 17160 lost & replace by faculty, has given latest 13rd ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing --<br/>Company and marketing strategy : partnering to build customer relationships --<br/>The marketing environment --<br/>Managing marketing information --<br/>Consumer markets and consumer buyer behavior --<br/>Business markets and business buyer behavior --<br/>Segmentation, targeting, and positioning : building the right relationships with the right customers --<br/>Product, services, and branding strategy --<br/>New-product development and product life-cycle strategies --<br/>Pricing products : pricing considerations and strategies --<br/>Pricing products : pricing strategies --<br/>Marketing channels and supply chain management --<br/>Retailing and wholesaling --<br/>Integrated marketing communications strategy --<br/>Personal selling and direct marketing --<br/>Creating competitive advantage --<br/>Marketing in the digital age --<br/>The global marketplace --<br/>Marketing and society : social responsibilityand marketing ethics.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BA
590 ## - LOCAL NOTE (RLIN)
Local note Saifun Momota
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 11608
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing -- Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 10225
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified WorldCat details
Uniform Resource Identifier http://www.worldcat.org/title/principles-of-marketing/oclc/818817013&referer=brief_results
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text
Koha issues (borrowed), all copies 24
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Koha item type Date last seen Date checked out Checked out Total Renewals Coded location qualifier mfnno
    Dewey Decimal Classification   Not For Loan Non-fiction EWU Library EWU Library Reserve Section 18/02/2006 Karim International 735.00   658.8 KOP 2006 17158 C-2 Text            
    Dewey Decimal Classification   Not For Loan Non-fiction EWU Library EWU Library Reserve Section 18/02/2006 Karim International 735.00   658.8 KOP 2006 17159 C-3 Text            
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 18/02/2006 Karim International 735.00 15 658.8 KOP 2006 17161 C-5 Text 18/08/2017 18/08/2017        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 18/02/2006 Karim International 735.00 5 658.8 KOP 2006 17163 C-7 Text 14/03/2019 13/03/2019        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 18/02/2006 Karim International 735.00 3 658.8 KOP 2006 17165 C-9 Text 05/02/2014 28/01/2014        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 02/04/2008 Parama 725.00 5 658.8 KOP 2006 21690 C-12 Text 01/10/2018 01/10/2018 20/12/2018      
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 02/04/2008 Parama 725.00 6 658.8 KOP 2006 21692 C-14 Text 18/05/2022 09/05/2022   1    
    Dewey Decimal Classification       EWU Library EWU Library   02/04/2008 Parama 725.00 5 658.8 KOP 4844-21694 C-16 Text 05/03/2012 04/03/2012        
    Dewey Decimal Classification       EWU Library EWU Library   02/04/2008 Parama 725.00 6 658.8 KOP 4844-21697 C-19 Text 19/02/2014 12/02/2014        
    Dewey Decimal Classification   Not For Loan Non-fiction EWU Library EWU Library Reserve Section 16/02/2006 Karim International 735.00   658.802 KOP 2006 17157 C-1 Text            
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 18/02/2006 Karim International 735.00 6 658.8 KOP 2006 17162 C-6 Text 10/03/2019 05/03/2019        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 18/02/2006 Karim International 735.00 12 658.8 KOP 2006 17164 C-8 Text 02/09/2019 26/08/2019        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 02/04/2008 Parama 725.00 4 658.8 KOP 2006 21688 C-10 Text 26/04/2022 18/04/2022        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 02/04/2008 Parama 725.00 6 658.8 KOP 2006 21689 C-11 Text 20/04/2022 13/04/2022        
    Dewey Decimal Classification       EWU Library EWU Library   02/04/2008 Parama 725.00 1 658.8 KOP 4844-21691 C-13 Text 07/10/2013 07/10/2013        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 02/04/2008 Parama 725.00 6 658.8 KOP 2006 21693 C-15 Text 05/07/2022 28/06/2022        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 02/04/2008 Parama 725.00 2 658.8 KOP 21695 C-17 Text 15/01/2015 04/12/2014        
    Dewey Decimal Classification       EWU Library EWU Library Circulation Section 02/04/2008 Parama 725.00 6 658.8 KOP 2006 21696 C-18 Text 18/05/2022 09/05/2022        

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