Normal view MARC view ISBD view

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, N.J. ; New Delhi : Prentice Hall of India, c2006. - xix, (various pagings) : ill. (some col.) ; 29 cm.

Accession no. 17160 lost & replace by faculty, has given latest 13rd ed.

Includes bibliographical references and index.

Marketing --
Company and marketing strategy : partnering to build customer relationships --
The marketing environment --
Managing marketing information --
Consumer markets and consumer buyer behavior --
Business markets and business buyer behavior --
Segmentation, targeting, and positioning : building the right relationships with the right customers --
Product, services, and branding strategy --
New-product development and product life-cycle strategies --
Pricing products : pricing considerations and strategies --
Pricing products : pricing strategies --
Marketing channels and supply chain management --
Retailing and wholesaling --
Integrated marketing communications strategy --
Personal selling and direct marketing --
Creating competitive advantage --
Marketing in the digital age --
The global marketplace --
Marketing and society : social responsibilityand marketing ethics.



ISBN: 8120328256 8120328256 9788120328259

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms: Marketing -- Management.

LC Class. No.: HF5415 / .K636 2006

Dewey Class. No.: 658.8 / KOP 2006