MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02108cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
271 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190305171815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
961025r1997 ii a g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0133729885 |
|
|---|
| International Standard Book Number |
9780133729887 |
|
|---|
| International Standard Book Number |
013719501X |
|
|---|
| International Standard Book Number |
9780137195015 |
|
|---|
| International Standard Book Number |
8120312880 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)35822586 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.S35 1997 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
SCC 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 9 (RLIN) |
11740 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc |
Leon G. Schiffman, Leslie Lazar Kanuk. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J.; |
| -- |
New Delhi : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 672 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
Introduction to the study of consumer behavior. The diversity of consumer behavior --<br/>Consumer research --<br/>Market segmentation --<br/>The consumer as an individual. Consumer needs and motivation --<br/>Personality and consumer behavior --<br/>Consumer perception --<br/>Learning and consumer involvement --<br/>The nature of consumer attitudes --<br/>Consumer attitude formation and change --<br/>Communication and persuasion --<br/>Consumers in their social and cultural settings. Group dynamics and consumer reference groups --<br/>The family --<br/>Social class and consumer behavior --<br/>The influence of culture on consumer behavior --<br/>Subcultural aspects of consumer behavior --<br/>Cross-cultural consumer behavior: an international perspective --<br/>The consumer' |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: <br/>This textbook discusses basic consumer behavior, research findings, and applied marketing examples. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
11744 |
|
|---|
| Topical term or geographic name as entry element |
Motivation research (Marketing) |
| 9 (RLIN) |
11742 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kanuk, Leslie Lazar. |
| 9 (RLIN) |
11743 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
https://www.worldcat.org/title/consumer-behavior/oclc/35822586&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
3 |