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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1997. - xv, 672 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

Introduction to the study of consumer behavior. The diversity of consumer behavior --
Consumer research --
Market segmentation --
The consumer as an individual. Consumer needs and motivation --
Personality and consumer behavior --
Consumer perception --
Learning and consumer involvement --
The nature of consumer attitudes --
Consumer attitude formation and change --
Communication and persuasion --
Consumers in their social and cultural settings. Group dynamics and consumer reference groups --
The family --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultural aspects of consumer behavior --
Cross-cultural consumer behavior: an international perspective --
The consumer' TOC

Summary:
This textbook discusses basic consumer behavior, research findings, and applied marketing examples.



ISBN: 0133729885 9780133729887 013719501X 9780137195015 8120312880

LCCN: 96047756

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 1997

Dewey Class. No.: 658.8342 / SCC 1997