The media student's book /
Branston, Gill.
The media student's book / Gill Branston with Roy Stafford. - 5th ed. - London ; New York : Routledge, 2010. - xxv, 457 p. : ill. (mostly col.) ; 25 cm.
Abstract:
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
Includes bibliographical references and index.
List of Figures Acknowledgments Introduction Section 1: Key concepts 1 Approaching media texts Introduction Semiotic approaches Structuralism, difference(s), and oppositions Denotation and connotation The social nature of signs Debates Content analysis Conclusion a Case study: Visual and aural signs Analysing a poster, and notes on two photos Voices and sound signifiers Audio-visual moving images Content analysis a 2 Narratives General theories of narrative Narration, story and plot Narratives in different media Long running and 'single' narratives 'New media' and narrative debates Conclusion References and further reading Case study: CSI: Miami and Crime fiction The classification 'crime fiction' Plot/story Applying Todorov Applying Propp Applying Barthes Applying Levi-Strauss Narratives, institutions, ideologies References and further reading 3 Genres and classification Classifying films: Thelma and Louise (US 1991) Repetition and difference Repertoires of elements.
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
9780415558419 (hardback : alk. paper) 0415558417 (hardback : alk. paper) 9780415558426 (pbk. : alk. paper) 0415558425 (pbk. : alk. paper) 9780203850640 (ebook) 0203850645 (ebook)
2009049055
Mass media.
P90 / .B6764 2010
302.23 BRM / 2010
The media student's book / Gill Branston with Roy Stafford. - 5th ed. - London ; New York : Routledge, 2010. - xxv, 457 p. : ill. (mostly col.) ; 25 cm.
Abstract:
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
Includes bibliographical references and index.
List of Figures Acknowledgments Introduction Section 1: Key concepts 1 Approaching media texts Introduction Semiotic approaches Structuralism, difference(s), and oppositions Denotation and connotation The social nature of signs Debates Content analysis Conclusion a Case study: Visual and aural signs Analysing a poster, and notes on two photos Voices and sound signifiers Audio-visual moving images Content analysis a 2 Narratives General theories of narrative Narration, story and plot Narratives in different media Long running and 'single' narratives 'New media' and narrative debates Conclusion References and further reading Case study: CSI: Miami and Crime fiction The classification 'crime fiction' Plot/story Applying Todorov Applying Propp Applying Barthes Applying Levi-Strauss Narratives, institutions, ideologies References and further reading 3 Genres and classification Classifying films: Thelma and Louise (US 1991) Repetition and difference Repertoires of elements.
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
9780415558419 (hardback : alk. paper) 0415558417 (hardback : alk. paper) 9780415558426 (pbk. : alk. paper) 0415558425 (pbk. : alk. paper) 9780203850640 (ebook) 0203850645 (ebook)
2009049055
Mass media.
P90 / .B6764 2010
302.23 BRM / 2010