Normal view MARC view ISBD view

Rugman, Alan M.

International business : a strategic management approach / Alan M. Rugman, Richard M. Hodgetts. - New York : McGraw-Hill, c1995. - xxv, 630 p. : ill. (some col. ) ; 26 cm. - McGraw-Hill series in management. .

Includes bibliographical references and indexes.

The World of International Business --
The Challenge of International Business --
The Multinational Enterprise --
The Triad and International Business --
The Environment of International Business --
International Politics and Economic Integration --
International Culture --
International Trade --
International Finance --
International Business Strategies --
Global Strategic Planning --
Organizing Strategy --
Production Strategy --
Marketing Strategy --
Human Resource Management Strategy --
Political Risk and Negotiation Strategies --
International Financial Management --
International Business Strategies in Action --
Corporate Strategy and National Competitiveness --
Doing Business in the European Union --
Doing Business in Japan --
Doing Business in North America --
Doing Business in Non-Triad Nations --
International Business Horizons --
Future Challenges in International Business. TOC



ISBN: 007054915X 9780070549159

LCCN: 94014946

Subjects--Topical Terms:
International business enterprises--Management.

Subjects--Index Terms: International business -- Management

LC Class. No.: HD62.4 / .R843 1995

Dewey Class. No.: 658.049 / RUI 1995