Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2003. - xx, 668 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072471425 (alk. paper) 0071199144
2002025544
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2003
658.8 / ZES 2003
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2003. - xx, 668 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072471425 (alk. paper) 0071199144
2002025544
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2003
658.8 / ZES 2003