000			03763cam a2200529 a 4500
001			8902
003			BD-DhEWU
005			20190508020002.0
008			190505t20172017nyua g b 001 0 eng d
010			_a 2017297174
020			_a9780316314046
020			_a0316314048
020			_a9781509832163
020			_z9780316314053
020			_z9780316396790
035			_a(OCoLC) 1004635964
040			_aBTCTA _beng _cBTCTA _erda _dBDX _dSINLB _dFM0 _dIK2 _dQGK _dMUU _dDLC _dBD-DhEWU
041			_aeng
050	0	0	_aHF5415.153 _b.K52 2017
082	0	4	_a658.802 _223 _bKIB 2017
100	1		_aKim, W. Chan, _916659
245	1	0	_aBlue ocean shift : _bbeyond competing : proven steps to inspire confidence and seize new growth / _cW. Chan Kim, Renée Mauborgne.
246	3	0	_aProven steps to inspire confidence and seize new growth
260			_aLondon : _bMacmillan, _cc2017
300			_axi, 322 p. : _billus ; _c24 cm.
504			_aIncludes bibliographical references (pages 305-307) and index.
505	0		_aReach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.
520			_aFollowing up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
526			_aBA _bBA
590			_aAbdul Latif
650		0	_aNew products. _911581
650		0	_aMarket segmentation. _910743
650		4	_aBUSINESS & ECONOMICS / Entrepreneurship. _924371
650		4	_aBUSINESS & ECONOMICS / Leadership. _924372
650		4	_aBUSINESS & ECONOMICS / Management. _924373
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh _924374
650		7	_aBUSINESS & ECONOMICS / Leadership. _2bisacsh _924375
650		7	_aBUSINESS & ECONOMICS / Management. _2bisacsh _924376
650		7	_aMarket segmentation. _2fast _910743
650		7	_aNew products. _2fast _911581
700	1		_aMauborgne, Renée, _eauthor. _916660
856	4	2	_3WorldCat details _uhttps://www.worldcat.org/title/blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth/oclc/1004635964&referer=brief_results
856	4	2	_3Ebook Fulltext _uhttp://lib.ewubd.edu/ebook/8902
942			_2ddc _cTEXT _01
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