000			01862nam a22003495a 4500
001			8445
003			BD-DhEWU
005			20180810020002.0
008			180611s2017 nyua g b 000 0 eng d
010			_a 2017939860
020			_a9783658180331
020			_a3658180331
035			_a(OCLC)1015869593
040			_aDLC _beng _erda _cDLC _dBD-DhEWU
041			_aeng
082	0	4	_a659.2 _bDUR 2017
100	1		_aDuhring, Lisa. _922553
245	1	0	_aReassessing the relationship between marketing and public relations : _bnew perspectives from the philosophy of science and history of thought / _cLisa Duhring
260			_aWiesbaden : _bSpringer VS, _c© 2017
300			_a336 p. ; _c21 cm
490			_aResearch
504			_aIncludes bibliographical references
505			_tTOC _aState of Research: The Academic Debate on the Relationship between Marketing and Public Relations.- The Philosophy of the Social Sciences.- The History Marketing Thought.- The History of Public Relations Thought.- New Perspectives on the Future Relationship between Marketing and Public Relations.
520			_aLisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.
526			_aDIS
590			_aSagar Shahanawaz
650			_aPublic relations. _922554
650			_aRelationship marketing. _911629
856	4	2	_3WorldCat details _uhttps://www.worldcat.org/title/reassessing-the-relationship-between-marketing-and-public-relations-new-perspectives-from-the-philosophy-of-science-and-history-of-thought/oclc/1015869593&referer=brief_results
942			_2ddc _cTEXT _01
999			_c8445 _d8445
999			_c8445 _d8445