000			02796cam a2200421 a 4500
001			8388
003			BD-DhEWU
005			20180312164033.0
008			020212s2003 ohua b 001 0 eng
010			_a2002020827
020			_a9781439080702
020			_a1439080704
020			_a9780324379242
020			_a0324379242
035			_a(DLC) 2002020827
035			_a(DLC)152
035			_a12684236
040			_aDLC _cDLC _dDLC _dBD-DhEWU _beng
041			_aeng
050	0	0	_aHD30.4 _b.Z54 2003
082	0	4	_a650.72 _221 _bZIB 2010
100	1		_aZikmund, William G. _99224
245	1	0	_aBusiness research methods / _cWilliam G. Zikmund.
250			_a8th ed.
260			_aMason, Ohio : _bSouth-Western/Cengage Learning, _c2010.
300			_axix, 674 p. : _bill. (some col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505			_aPART 1: INTRODUCTION. Chapter 1 The Role of Business Research. Chapter 2 Information Systems and Knowledge Management. Chapter 3 Theory Building. Chapter 4 The Business Research Process: An Overview. Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues. PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. Chapter 6 Problem Definition: The Foundation of Business Research. Chapter 7 Qualitative Research Tools. Chapter 8 Secondary Data Research in a Digital Age. PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. Chapter 9 Survey Research: An Overview. Chapter 10 Survey Research: Communicating with the Respondents. Chapter 11 Observation Methods. Chapter 12 Experimental Research. PART IV: MEASUREMENT CONCEPTS. Chapter 13 Measurement and Scaling Concepts. Chapter 14 Attitude Measurement. Chapter 15 Questionnaire Design. PART V: SAMPLING AND FIELDWORK. Chapter 16 Sampling Design and Procedures. Chapter 17 Determination of Sample Size: A Review of Statistical Theory. Chapter 18 Fieldwork. PART VI: DATA ANALYSIS AND PRESENTATION. Chapter 19 Editing and Coding: Transforming Raw Data into Information. Chapter 20 Basic Data Analysis: Descriptive Statistics. Chapter 21 Univariate Statistical Analysis. Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables. Chapter 23 Bivariate Statistical Analysis: Measures of Association. Chapter 24 Multivariate Statistical Analysis. Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. _tTOC
526			_aBA
590			_aAbdul Gani
650		0	_aManagement _xResearch. _99225
650		0	_aBusiness _xResearch. _99226
856	4	2	_3WorldCat details _uhttp://lib.ewubd.edu/ebook/
856	4	2	_3Ebook Fulltext _uhttp://lib.ewubd.edu/ebook/8388
942			_2ddc _cEBOOK
999			_c8388 _d8388
999			_c8388 _d8388