000 02007cam a2200361 a 4500
001 7801
003 BD-DhEWU
005 20150118125951.0
008 090401s2011 ii ab g b 001 0 eng d
010 _a 2009013911
020 _a9780136087588
020 _a9788131733769
020 _a0136087582
020 _a9780132465502
035 _a(OCoLC)297149500
040 _aDLC
_cDLC
_dBTCTA
_dYDXCP
_dC#P
_dBWX
_dCDX
_dDLC
_dBD-DhEWU
_beng
041 _aeng
050 0 0 _aHF5429
_b.B45 2010
082 0 4 _a658.87
_bBER 2011
100 1 _aBerman, Barry.
_911657
245 1 0 _aRetail management :
_ba strategic approach /
_cBarry Berman, Joel R. Evans.
250 _a11th ed.
260 _aNoida, India :
_bDorling Kindersley (India) Pvt. Ltd.,
_cc2011.
300 _axxvii, 652 p. :
_bcol. ill., col. maps ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
505 0 _tTOC
_aAn introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
526 _aBA
590 _aTahur Ahmed
650 0 _aRetail trade
_xManagement.
_911613
700 1 _aEvans, Joel R.
_911655
856 4 2 _3WorldCat details
_uhttp://www.worldcat.org/title/retail-management-a-strategic-approach/oclc/297149500&referer=brief_results
942 _2ddc
_cTEXT
999 _c7801
_d7801