000			02678cam a2200349 i 4500
001			7481
003			BD-DhEWU
005			20141224020003.0
008			130219s2014 caua g b 001 0 eng d
010			_a 2013000550
020			_a9781452256573 (paperback : acidfree paper)
020			_a1452256578
035			_a(OCoLC)828143265
040			_aDLC _beng _cDLC _erda _dDLC _dBD-DhEWU
041			_aeng
050	0	0	_aP91.3 _b.B385 2014
082	0	0	_a302.23072 _bBEM 2014
100	1		_aBerger, Arthur Asa, _d1933- _913612
245	1	0	_aMedia and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger, San Francisco State University .
250			_aThird edition.
260			_aNew Delhi : _bSAGA Publication India Pvt. Ltd. _c2014.
300			_axvii, 365 p. : _billustrations ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_tTOC _aGetting started. What is Research? ; Library Searches. -- Methods of textual analysis. Semiotic Analysis ; Rhetorical Analysis ; Ideological Criticism ; Psychoanalytic Criticism. -- Qualitative research methods. Interviews ; Historical Analysis ; Ethnomethodologlcal Research ; Participant Observation. -- Quantitative research methods. Content Analysis ; Surveys ; Experiments ; A Primer on Descriptive Statistics. -- Putting it all together. Nineteen Common Thinking Errors to Avoid ; Writing Research Reports.
520			_aSummary: "Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research."--Publisher's website.
526			_aSociology
590			_aTahur Ahmed
650		0	_aMass media _xResearch _xMethodology. _913613
650		0	_aCommunication _xResearch _xMethodology. _913614
856	4	2	_3WorldCat details _uhttp://www.worldcat.org/title/media-and-communication-research-methods-an-introduction-to-qualitative-and-quantitative-approaches/oclc/828143265&referer=brief_results
942			_2ddc _cTEXT _01
999			_c7481 _d7481