000			03216nam a2200373 a 4500
001			7119
003			BD-DhEWU
005			20140723143241.0
008			130505t20122011ii a g b 001 0 eng d
020			_a9788131732632
020			_a9788131796030
020			_a8131796035
035			_a(OCoLC) 840430493
040			_aDLC _cDLC _dBWKUK _dBAKER _dBTCTA _dAGL _dYDXCP _dDKAGE _dOCLCQ _dSINLB _dBD-DhEWU _beng
041			_aeng
082	0	0	_a658.838 _bRCS 2011
100	1		_aKrishnamacharyulu, C.S.G. _91760
245	1	0	_aRural marketing : _bText and Cases / _cC.S.G.Krishnamacharyulu and Lalitha Ramakrishnan
250			_a2nd ed.
260			_aNoida ; _aIndia : _bDorling Kindersley (India) Pvt. Ltd, _c2011.
300			_a587 p. : _bill. ; _c24 cm.
500			_ae-Book ISBN-13: 978-81-317-9603-0
504			_aIncludes Index.
505	0		_tTOC _aBrief Contents PART I NEW HORIZONS 1. Rural Marketing Opportunities 2. Understanding the Rural Economy 3. Rural Marketing Experiences PART II INSIGHTS 4. Rural Consumer Behaviour 5. Rural Marketing Research 6. Selecting and Attracting Markets PART III DESIGNING STRATEGIES 7. Product Strategy 8. Pricing Strategy 9. Distribution Strategy 10. Rural Retailing 11. Promotion Strategy PART IV APPLICATIONS 12. Marketing of Consumer Products 13. Marketing of Agri-inputs 14. Marketing of Services 15. Social Marketing 16. Agricultural Marketing 17. Marketing of Rural Industry Products PART V LOOKING INTO THE FUTURE 18. Future of Rural Marketing PART VI CASES Cases _uhttp://my.safaribooksonline.com/book/sales-and-marketing/9788131732632
520			_aThough change is common, some changes seem peculiar and paradoxical. Today, in the Indian economy, we witness one such bi-faceted change—a change from national to global on one side, and urban to rural on the other. Though the change is evolutionary and characteristic of a developing nation with a huge population and vast resources, one requires visionary entrepreneurship to respond proactively to it. FMCG companies such as HUL, P&G and Colgate–Palmolive and consumer durables companies such as LG, Samsung and Philips, along with agri-input marketers, social workers and government agencies have exhibited visionary leadership in nurturing the rural markets. Rural markets have become sought-after destinations for corporations by compulsion as well as choice. Compulsion, because markets are saturated and there is nowhere to go and choice, because they are attractive and viable. Many experiments are being conducted to find the best way of reaching, attracting and retaining rural customers. Further, having survived the recent recession, the rural markets hold the promise of a bright future for intelligent and innovative marketers.
526			_aBA
590			_aTahur Ahmed
650		0	_aMarketing _zIndia. _91761
650		0	_aConsumer behavior _zIndia. _91762
651		0	_aIndia _xRural conditions. _91763
856	4	2	_3WorldCat details _uhttp://www.worldcat.org/title/rural-marketing-text-and-cases/oclc/840430493&referer=brief_results
856	4	1	_3Safari books online _uhttp://my.safaribooksonline.com/book/sales-and-marketing/9788131732632
942			_2ddc _cTEXT
999			_c7119 _d7119