000			02130cam a2200385 a 4500
001			7106
003			BD-DhEWU
005			20180103083456.0
008			040723s2003 ii a b 001 0 eng d
010			_a 2004351448
020			_a0273655116
020			_a9788177588255
035			_a(OCoLC)48486943
040			_aUKM _cUKM _dC#P _dDLC _dBD-DhEWU _beng
041			_aeng
050	0	0	_aHF5415.13 _b.G479 2003
082	0	4	_a658.87 _bGIR 2003
100	1		_aGilbert, David, _d1947 March 2- _912545
245	1	0	_aRetail marketing management / _cDavid Gilbert.
250			_a2nd ed.
260			_aNoida; _bDorling Kindersley (India) Pvt. Ltd., _cc2003.
300			_axiii, 457 p. : _bill. ; _c24 cm.
500			_aPrevious ed.: 1999.
504			_aIncludes bibliographies and index.
505			_tTOC _aAbout the contributors Preface 1. An Introduction to retailing as an activity 2. An introduction to retail marketing 3. Consumer behaviour and retail operations 4. The management of service and quality in retailing 5. The retail marketing mix and product 6. Merchandise Management 7. Retail pricing 8. Retail promotion 9. Retail logistics and distribution 10. Methods and approaches to retail marketing planning 11. Retail location strategies and decisions 12. The management of a retail brand 13. The applications of It to retail marketing 14. Consumerism and ethics in retailing 15. International retailing 16. The future of retailing
520			_aBuilding on the first edition, the text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other issues such as location strategies, branding, the application of IT and ethics.
526			_aBA
590			_aRokon Mahamud
650		0	_aMarketing _xManagement. _912546
650		0	_aRetail trade. _912547
856			_3WorldCat details _uhttps://www.worldcat.org/title/retail-marketing-management/oclc/48486943&referer=brief_results
856	4	0	_3Ebook Fulltext _uhttp://lib.ewubd.edu/ebook/7106
942			_2ddc _cTEXT _03
999			_c7106 _d7106
999			_c7106 _d7106