| 000 | 00986nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 6764 | ||
| 003 | BD-DhEWU | ||
| 005 | 20181206152523.0 | ||
| 008 | 110621r2013 ii a g 001 0 eng d | ||
| 020 | _a9781259026850 | ||
| 020 | _a125902685X | ||
| 040 |
_aBD-DhEWU _dBD-DhEWU _beng _cBD-DhEWU |
||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_a659.1 _bBEA 2013 |
| 100 | 1 |
_aBelch,E. George. _919925 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch and Keyoor Purani. |
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi : _bMcGraw Hill, _c2013. |
||
| 300 |
_axliii, 1016 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 526 | _aBA | ||
| 590 | _aSaifun Momota | ||
| 653 | _aAdvertising. | ||
| 653 | _aSales promotion. | ||
| 653 | _aCommunication in marketing. | ||
| 700 | 1 |
_aBelch, A. Michael. _919926 |
|
| 700 | 1 |
_aPurani, Keyoor. _919927 |
|
| 942 |
_cTEXT _2ddc |
||
| 953 | _a0 | ||
| 999 |
_c6764 _d6764 |
||
| 999 |
_c6764 _d6764 |
||