000			02797cam a2200421 a 4500
001			6244
003			BD-DhEWU
005			20190410020002.0
008			071206s2009 mauab g b 001 0 eng
010			_a2007049708
020			_a9780073381008 (alk. paper)
020			_a0073381004 (alk. paper)
020			_a0071263357
020			_a9780071263351
035			_a(OCoLC)183162481
040			_aDLC _cDLC _dBAKER _dYDXCP _dC#P _dBWX _dBTCTA _dDLC _dBD-DhEWU _beng
041			_aeng
050	0	0	_aHF5415.135 _b.C72 2009
082	0	0	_a658.802 _bCRS 2009
100	1		_aCravens, David W. _911715
245	1	0	_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy.
250			_a9th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009.
300			_axv, 784 p. : _bill., map. ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
505			_a Pt. I. Strategic Marketing -- 1. Imperatives for market-driven strategy -- Cases for Part I -- Pt. II. Markets, segments, and customer value -- 2. Markets and competitive space -- 3. Strategic marketing segmentation -- 4. Strategic customer relationship management -- 5. Capabilities for learning about customers and markets -- Cases for Part II -- Pt. III. Designing market-driven strategies -- 6. Market targeting and strategic positioning -- 7. Strategic relationships -- 8. Innovation and new product strategy -- Cases for Part III -- Pt. IV. Market-driven program development -- 9. Strategic brand management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales promotion strategies -- 13. Sales force, Internet, and direct marketing strategies -- Cases for Part IV -- Pt. V. Implementing and managing market-driven strategies -- 14. Designing market-driven organizations -- 15. Marketing strategy implementation -- Cases for Part V -- Pt. VI. Comprehensive cases -- Cases for Part VI. _tTOC
520			_a This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
526			_aBA
590			_aAbdul Gani
650		0	_aMarketing _xDecision making. _911716
650		0	_aMarketing _xManagement. _911717
650		0	_aMarketing _xManagement _vCase studies. _91248
700	1		_aPiercy, Nigel. _911718
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
856	4	1	_3WorldCat details _uhttp://www.worldcat.org/title/strategic-marketing/oclc/183162481&referer=brief_results
942			_2ddc _cTEXT _041
999			_c6244 _d6244