000			02885cam a2200373 a 4500
001			5983
003			BD-DhEWU
005			20181130020002.0
008			020520s2008 caua g b 001 0 eng d
020			_a9781412956475
020			_a1412956471
035			_a(OCoLC)173502721
040			_aBD-DhEWU _beng _cBD-DhEWU _dBD-DhEWU
041			_aeng
082	0	4	_a658.8 _bKOS 2008
100	1		_aKotler, Philip. _911782
245	1	0	_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee.
250			_a3rd ed.
260			_aLos Angeles, Calif.; _aLondon : _bSage Publications, _cc2008.
300			_axii, 444 p. : _bill. ; _c24 cm.
500			_aPrevious ed.: 2002.
504			_aIncludes bibliographical references and indexes.
505			_tTOC _apt. 1. Understanding social marketing -- Defining social marketing -- Steps in the strategic marketing planning process -- Discovering keys to success -- pt. 2. Analyzing the social marketing environment -- Determining research needs and options -- Mapping the internal and external environments -- pt. 3. Establishing target audiences, objectives, and goals -- Selecting target markets -- Setting objectives and goals -- Deepening your understanding of the target market and the competition -- pt. 4. Developing social marketing strategies -- Crafting a desired positioning -- Product : creating a product platform -- Price : determining monetary and nonmonetary incentives and disincentives -- Place : making access convenient and pleasant -- Promotion : deciding on messages, messengers, and creative strategies -- Promotion : selecting communication channels -- pt. 5. Managing social marketing programs -- Developing a plan for monitoring and evaluation -- Establishing budgets and finding funding -- Creating an implementation plan and sustaining behavior -- Appendix A: Social marketing planning worksheets -- Appendix B: Social marketing resources.
520			_aSummary: The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior.It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves.
526			_aBA
590			_aSagar Shahanawaz
650		0	_aSocial marketing. _91284
650		0	_aBehavior modification. _93570
700	1		_aLee, Nancy, _d1932- _911783
856			_3WorldCat details _uhttps://www.worldcat.org/title/social-marketing-influencing-behaviors-for-good/oclc/173502721&referer=brief_results
942			_2ddc _cTEXT _05
999			_c5983 _d5983