000 02761nam a2200373Ia 4500
001 5895
003 BD-DhEWU
005 20140528183643.0
008 110604s2000 ohua g b 001 0 eng d
020 _a0538890150 Paper back
020 _a9780538890151
035 _a(OCoLC)41266185
040 _aBD-DhEWU
_dBD-DhEWU
_beng
_cBD-DhEWU
041 _aeng
082 0 4 _a658.022
_bLOS 2000
_222
100 1 _aLongenecker, Justin G.
_910402
245 1 0 _aSmall business management :
_ban entrepreneurial emphasis /
_cJustin G. Longenecker, Carlos W. Moore, J. William Petty.
250 _a11th ed.
260 _aCincinnati :
_bSouth-Western College,
_cc2000.
300 _axxxi, 701 p. :
_bill. ;
_c24 cm.
500 _aLow price nilkhet photocopy.
504 _aIncludes Bibliographical References and Index.
505 _tTOC
_aEntrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations -- Social and ethical issues -- Professional management in the growing firm -- Managing human resources -- Quality management and the operations process -- Managing computer-based technology -- Financial management in the entrepreneurial firm -- Evaluating financial performance -- Managing the firm's assets -- Risk and insurance -- Exit strategies and beyond.
520 _aSummary: [In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.
526 _aBA
590 _aSaifun Momota
653 _aManagement.
653 _aSmall business -- Management.
700 1 _aMoore, Carlos W.
_910403
700 1 _aPetty, J. William.
_910404
856 _3WorldCat details
_uhttp://www.worldcat.org/title/small-business-management-an-entrepreneurial-emphasis/oclc/41266185&referer=brief_results
942 _cTEXT
_2ddc
953 _a0
999 _c5895
_d5895