000 01642cam a2200397 a 4500
001 5844
003 BD-DhEWU
005 20190529020002.0
008 250508s2008 njua g b 001 0 eng d
020 _a9780132390026 (alk. paper)
020 _a0132390027 (alk. paper)
035 _a(OCoLC)ocm77575083
035 _a(OCoLC)818817090
040 _aDLC
_cDLC
_dYDX
_dBAKER
_dBTCTA
_dYDXCP
_dNLGGC
_dDLC
_dBD-DhEWU
_beng
041 _aeng
050 0 0 _aHF5415
_b.K636 2008
082 0 4 _a658.8
_bKOP 2008
100 1 _aKotler, Philip.
_910221
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong.
250 _a12th ed.
260 _aUpper Saddle River, N.J. ;
_aNew Delhi :
_bPearson/Prentice Hall,
_cc2008.
300 _axxxii, 577 p. :
_bill. col. ;
_c28 cm.
504 _aIncludes bibliographical references (p. R-1 - R-30) and indexes.
505 _a Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing.
_tTOC
526 _aBA
590 _aShamima Yeasmin
650 0 _aMarketing.
_910222
650 0 _aManagement.
_910223
650 0 _a Consumer.
_910224
700 1 _aArmstrong, Gary
_q(Gary M.)
_910225
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip078/2007000562.html
856 4 2 _3WorldCat details
_uhttp://www.worldcat.org/title/principles-of-marketing/oclc/818817090&referer=brief_results
856 4 2 _3E-book Fulltext
_uhttp://lib.ewubd.edu/ebook/5844
942 _2ddc
_cTEXT
_0106
953 _a0
999 _c5844
_d5844