| 000 | 02489cam a2200385 a 4500 | ||
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| 001 | 5710 | ||
| 003 | BD-DhEWU | ||
| 005 | 20181212101112.0 | ||
| 008 | 040816s2005 ii a g b 001 0 eng d | ||
| 020 | _a0131918567 | ||
| 020 | _a9788120327665 | ||
| 020 | _a8120327667 | ||
| 035 | _a(OCoLC)317262469 | ||
| 040 |
_dBD-DhEWU _aBD-DhEWU _beng _cBD-DhEWU |
||
| 041 | _aeng | ||
| 082 | 4 |
_a658.022 _bZIE 2005 |
|
| 100 | 1 |
_aZimmerer, Thomas. _910620 |
|
| 245 | 1 | 0 |
_aEssentials of entrepreneurship and small business management / _cThomas W. Zimmerer, Norman M. Scarborough. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _aNew Delhi : _bPearson Education International ; _bPrentice - Hall, _cc2005. |
||
| 300 |
_axiv, 578 p. : _bill. ; _c28 cm. |
||
| 500 | _aPrevious ed.: 2002 Various multi-media instructional tools are available to supplement the text. | ||
| 500 | _a"International ed." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 |
_aSec. I. The challenge of entrepreneurship: Ch. 1. The foundations of entrepreneurship --
Ch. 2. Inside the entrepreneurial mind: from ideas to reality --
Sec. II. Building the business plan: Beginning considerations : Ch. 3. Strategic management and the entrepreneur --
Ch. 4. Forms of business ownership and franchising --
Ch. 5. Buying an existing business --
Sec. III. Building the business plan: Marketing considerations : Ch. 6. Building a powerful marketing plan --
Ch. 7. E-commerce and the entrepreneur --
Ch. 8. Integrated marketing communications and pricing strategies --
Sec. IV. Building the business plan: financial considerations : Ch. 9. Managing cash flow --
Ch. 10. Creating a successful financial plan --
Ch. 11. Crafting a winning business plan --
Sec. V. Putting the plan to work : building a competitive edge : Ch. 12. Sources of financing: debt and equity --
Ch. 13. Choosing the right location and layout --
Ch. 14. Global aspects of entrepreneurship --
Ch. 15. Leading the growing company and planning for management succession. _tTOC |
||
| 526 | _aBA | ||
| 590 | _aShamima Yeasmin | ||
| 650 | 0 |
_aSmall business _xManagement. _910621 |
|
| 650 | 0 |
_aNew business enterprises _xManagement. _910622 |
|
| 700 | 1 |
_aScarborough, Norman M. _910623 |
|
| 856 | 4 | 2 |
_3WorldCat details _uhttp://www.worldcat.org/title/essentials-of-entrepreneurship-and-small-business-management/oclc/317262469&referer=brief_results |
| 942 |
_2ddc _cTEXT |
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| 953 | _a0 | ||
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_c5710 _d5710 |
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