000			02760cam a2200409 a 4500
001			5508
003			BD-DhEWU
005			20180208100646.0
008			060405s2006 enka g b 001 0 eng d
010			_a 2006296041
020			_a0521859816 (hbk.)
020			_a9780521859813
035			_a(OCoLC)62307707
040			_aUKM _cUKM _dC#P _dBAKER _dDLC _dBD-DhEWU _beng
041			_aeng
050	0	0	_aHB172 _b.M396 2006
082	0	4	_a338.50711 _222 _bMCM 2006
100	1		_aMcKenzie, Richard B. _95318
245	1	0	_aMicroeconomics for MBAs : _bthe economic way of thinking for managers / _cRichard B. McKenzie, Dwight R. Lee.
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2006.
300			_axxv, 689 p. : _bill. ; _c24 cm. +
504			_aIncludes bibliographical references (p. 651-667) and index.
505			_tTOC _a Microeconomics : a way of thinking about business -- Competitive product markets and firm decisions -- Principles of rational behaviour at work in society and business -- The logic of group behaviour in business and elsewhere -- Government controls : how management incentives are affected -- Reasons for firms and incentives -- Consumer choice and demand in traditional and network markets -- Product costs and business decisions -- Production cost short run and long run -- Firm production under idealized competitive conditions -- Monopoly power and firm pricing decisions -- Firm strategy under imperfectly competitive market conditions -- Competitive and monopsonistic labor markets -- Problems in collective decision making -- International trade and finance.
520			_aSummary: "This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?""--BOOK JACKET.
526			_aEconomics
590			_aTahur Ahmed
650		0	_aMicroeconomics. _95319
650		0	_aManagerial economics. _95196
700	1		_aLee, Dwight R. _95320
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0642/2006296041-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0642/2006296041-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0733/2006296041-b.html
856	4	2	_3WorldCat Details _uhttp://www.worldcat.org/title/microeconomics-for-mbas-the-economic-way-of-thinking-for-managers/oclc/62307707&referer=brief_results
856	4	2	_3Ebook Fulltext _uhttp://lib.ewubd.edu/ebook/5508
942			_2ddc _cTEXT
999			_c5508 _d5508
999			_c5508 _d5508