000			01927cam a2200409 a 4500
001			4494
003			BD-DhEWU
005			20181003020001.0
008			160606s2002 nyua g 001 0 eng d
010			_a 2003267314
020			_a0060007737
020			_a9780060007737
035			_a(OCLC)50640221
040			_aOCJ _cOCJ _dFUG _dOCLCQ _dDLC _dBD-DhEWU _beng
041			_aeng
050	0	0	_aHD69.B7 _bR537 2002
082	0	0	_a658.827 _221 _bRII 2002
100	1		_aRies, Al. _913236
245	1	4	_aThe 22 immutable laws of branding : _bhow to build a product or service into a world-class brand / _cAl Ries and Laura Ries.
246	3		_aTwenty-two immutable laws of branding
246	3	0	_aHow to build a product or service into a world-class brand
250			_a1st ed. [expanded].
260			_aNew York : _bHarperBusiness, _cc2002.
300			_axvi, 255 p. : _bill. ; _c24 cm.
500			_a"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
500			_aIncludes index.
505	0		_tTOC _aThe 22 immutable laws of branding -- The 11 immutable laws of internet branding.
520			_aTwo marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
526			_aBA
590			_aSagar Shahanawaz
650		0	_aBranding (Marketing) _920265
650		0	_aMarketing _xDecision making. _920266
650		0	_aInternet marketing. _920267
700	1		_aRies, Laura. _920268
856	4	2	_3WorldCat details _uhttp://www.worldcat.org/title/22-immutable-laws-of-branding-how-to-build-a-product-or-service-into-a-world-class-brand/oclc/50640221&referer=brief_results
942			_2ddc _cTEXT _05
999			_c4494 _d4494