000 01438cam a2200361 a 4500
001 3995
003 BD-DhEWU
005 20170509020002.0
008 981113r20001995ii a g 001 0 eng d
020 _a0273634216
020 _a9780273634218
020 _a0712110399
020 _a9780712110396
035 _aBNB2517.500
035 _a(OCLC)37426505
040 _aBD-DhEWU
_beng
_cBD-DhEWU
_dBD-DhEWU
041 _aeng
082 0 4 _a658.8
_bWOS 1992
100 1 _aWoodruffe, Helen.
_911926
245 1 0 _aServices marketing /
_cHelen Woodruffe.
260 _aLondon;
_aNew Delhi :
_bFinancial Times Pitman Publishing,
_c1995.
300 _aix, 307 p. :
_bill ;
_c24 cm.
504 _aBibliography: p299. - Includes index.
505 _aNot-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing.
520 _aSummary: <I>Services Marketing</I> covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
526 _aBA
590 _aSagar Shahanawaz
650 0 _aService industries
_xMarketing
_xManagement.
_911647
830 0 _aFrameworks
_911927
856 _3WorldCat details
_uhttp://www.worldcat.org/title/services-marketing/oclc/37426505&referer=brief_results
942 _2ddc
_cTEXT
_01
999 _c3995
_d3995