000			02429nam a2200397 a 4500
001			3897
003			BD-DhEWU
005			20190313134235.0
008			000224s2001 ohu g 001 0 eng d
010			_a00026225
020			_a0324022034 (hardcover)
020			_a9812403663
020			_a9780324022032
035			_a(OCoLC)43555355
040			_aOX/U-1 _beng _cBD-DhEWU
041			_aeng
050	0	0	_aHF5415.13 _b.C95 2001
082	0	0	_a658.802 _bCZM 2001
100	1		_aCzinkota, Michael R. _910602
245	1	0	_aMarketing management / _cMichael R. Czinkota, Masaaki Kotabe.
250			_a2nd ed.
260			_aCincinnati : _bSouth-Western College Pub., _cc2001.
300			_axxv, 598 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505			_tTOC _a1. An overview of marketing -- 2. Marketing planning -- 3. Understanding the environment and the competition -- 4. Understanding the buyer -- 5. Marketing research and information -- 6. Estimating the market demand -- 7. Market segmentation, positioning, and branding -- 8. Product and service decisions -- 9. New products -- 10. Pricing decisions -- 11. Distribution and supply chain management -- 12. Designing effective promotion and advertising strategies -- 13. Direct marketing, sales promotion, and public relations -- 14. Selling and sales management -- 15. The future of marketing -- Case 1. Amazon.com -- Case 2. Anheuser-Busch International, Inc. -- Case 3. AT&T -- Case 4. Citibank N.A. in Japan -- Case 5. Kao Corporation -- Case 6. Marketing and the Environment -- Case 7. Pepsi One -- Case 8. Spectrum Color Systems, Inc. -- Case 9. Unisys -- Case 10. Water from Iceland.
520			_aSummary: This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing.
526			_aBA
590			_aTahur Ahmed
650		0	_aMarketing _xManagement. _913914
650		0	_aMarketing _xManagement _vCase studies. _913915
700	1		_aKotabe, Masaaki. _913916
856	4	2	_3WorldCat details _uhttp://www.worldcat.org/title/marketing-management/oclc/43555355&referer=brief_results
942			_2ddc _cTEXT
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999			_c3897 | 22 | 22 | 22 _d3897 | 22 | 22 | 22