000			01876cam a2200397 a 4500
001			3415
003			BD-DhEWU
005			20180131134027.0
008			010208s2001 nyua g b 001 0 eng d
010			_a2001019243
020			_a0415234549 (hbk)
020			_a0415234557 (pbk.)
020			_a 9780415234542
035			_a(OCoLC)45963047
040			_aDLC _cDLC _dDLC _dBD-DhEWU _beng
041			_aeng
050	0	0	_aP302 _b.C625 2001
082	0	4	_a659.1014 _222 _bCOD 2001
100	1		_aCook, Guy _q(Guy W. D.) _96382
245	1	4	_aThe discourse of advertising / _cGuy Cook.
250			_a2nd ed.
260			_aLondon ; _aNew York : _bRoutledge, _cc2001.
300			_axii, 256 p. : _bill. ; _c25 cm.
490		0	_aThe Interface series.
504			_aIncludes bibliographical references and index.
505			_tTOC _a1. Introduction: the genre of the advertisement -- Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage -- Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text -- Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement.
520			_aSummary: "The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".
526			_aEnglish
590			_aSaifun Momota
650		0	_aDiscourse analysis. _912702
650		0	_aAdvertising _xLanguage. _911750
856	4	2	_3WorldCat details _uhttps://www.worldcat.org/title/discourse-of-advertising/oclc/45963047&referer=brief_results
856	4	0	_3Ebook Fulltext _uhttp://lib.ewubd.edu/ebook/3415
942			_2ddc _cTEXT
999			_c3415 _d3415
999			_c3415 _d3415