000 03115cam a2200469 a 4500
001 2758
003 BD-DhEWU
005 20140611160422.0
008 940411s1994 nyua g b 001 0 eng d
010 _a 94011311
020 _a0471004030 (cloth : acidfree paper)
020 _a 9780471004035
020 _a0471004111 (paper : acidfree paper)
020 _a9780471004110
035 _a(OCoLC)30353376
040 _aDLC
_cDLC
_dDLC
_dBD-DhEWU
_beng
041 _aeng
050 0 0 _aHF5861
_b.B57 1994
082 0 4 _a659.133
_bBLP 1994
100 1 _aBly, Robert W.
_911812
245 1 4 _aThe perfect sales piece :
_ba complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets /
_cRobert W. Bly.
260 _aNew York :
_bWiley,
_cc1994.
300 _a237 p. :
_bill. ;
_c25 cm.
440 0 _aWiley small business editions
_911813
500 _a"Portions of this book previously appeared in Create the perfect sales piece, c1985"--T.p. verso.
504 _aIncludes bibliographical references and index.
505 _tTOC
_a 1. So You Think You Need Printed Literature! -- 2. Getting Started: Planning, Scheduling, Budgeting -- 3. People Who Can Help You (and Where to Find Them) -- 4. Telling Your Story: The Outline -- 5. Selling Your Company and Your Product: The Copy -- 6. Finding Your Look: The Design -- 7. Getting the Picture: Illustrating Your Promotional Literature -- 8. Special Marketing Problems (and How to Solve Them) -- 9. Production Time! -- 10. Keeping It Going: How to Manage a Promotional Literature Program
520 _aSummary: "How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece."--BOOK JACKET.
526 _aBA
590 _aSagar Shahanawaz
650 0 _aAdvertising, Direct-mail.
_911814
650 0 _aCommercial catalogs.
_911815
650 0 _aAdvertising fliers.
_911816
650 0 _aPamphlets.
_911817
650 0 _aBrochures.
_911818
700 1 _aBly, Robert W.
_tCreate the perfect sales piece.
_911819
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley041/94011311.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley031/94011311.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix01/94011311.html
856 _3WorldCat details
_uhttps://www.worldcat.org/title/perfect-sales-piece-a-complete-do-it-yourself-guide-to-creating-brochures-catalogs-fliers-and-pamphlets/oclc/30353376&referer=brief_results
942 _2ddc
_cTEXT
999 _c2758
_d2758