000			02853nam a2200385 a 4500
001			2615
003			BD-DhEWU
005			20140601115036.0
008			991208s1993 txuab g 001 0 eng d
010			_a92081822
020			_a0030976464
020			_a0030767539
020			_a9780030767531
035			_a(OCoLC)27313886
040			_aDLC _cDLC _beng _dBD-DhEWU
041			_aeng
050	0	0	_aHF1416 _b.C953 1993
082	0	4	_a658.049 _bCZI 1992
100	1		_aCzinkota, Michael R. _910602
245	1	0	_aInternational marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen.
250			_a3rd ed.
260			_aFort Worth : _bDryden Press, _cc1993.
300			_axxxi, 924 p. : _bill., maps (some col.) ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505			_tTOC _aI. THE INTERNATIONAL ENVIRONMENT. 1. The international marketing imperative -- 2. International trade and the United States --3. The International economic environment -- 4. The international political and legal environment -- 5. The international cultural environment -- 6. The international financial environment --- II. BEGINNING INTERNATIONAL MARKETING ACTIVITIES. 7. The Export Process -- 8. Secondary International Marketing Research -- 9. International Product Adaptation -- 10. Export Pricing Strategies -- 11. International Communications -- 12. International Channels of Distribution -- 13. Licensing, Franchising, and Export Intermediaries --- III. ADVANCED INTERNATIONAL MARKETING ACTIVITIES. 14 . Foreign Direct Investment and Management Contracts -- 15. Primary International Marketing Research and Use Marketing Decision Support System -- 16. Globalization -- 17. Global Pricing Strategies -- 18. International Logistics -- 19. Global Promotional Strategies -- 20. International Marketing Organization and Control -- 21. The International Marketing of Services 22. Countertrade -- 23. Markeing in transition -- 24. The future.
520			_aSummary: This comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms - rather than one solution to fit all.
526			_aBA
590			_aTahur Ahmed
650		0	_aExport marketing. _95239
700	1		_aRonkainen, Ilkka A. _910606
830		0	_aDryden Press series in marketing _910649
856			_3WorldCat details _uhttp://www.worldcat.org/title/international-marketing/oclc/27313886&referer=brief_results
942			_2ddc _cTEXT
999			_c2615 _d2615