000 02443cas a2200481 a 4500
001 2334
003 BD-DhEWU
005 20140626103758.0
008 900615r19931990mauar g b 0 a0eng d
010 _asn 92028178
020 _a0256139423
020 _a9780256139426
035 _a(OCoLC)28947116
040 _aOPosmS
_beng
_cOPosmS
_dInU
_dNST
_dDLC
_dNSDP
_dCaQQL
_dOCoLC
_dDLC
_dNLGGC
_dOCoLC
_dTULIB
_dOCoLC
_dBD-DhEWU
041 _aeng
050 0 0 _aHF5410
_b.A67
082 0 4 _a658.8
_bMCA 1993
245 0 0 _aApplications in basic marketing.
260 _aHomewood, IL :
_bIrwin,
_cc1990-
300 _aviii, 237 p. :
_bill. ;
_c26 cm.
500 _aPublished: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
500 _aEditors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
504 _aIncludes bibliographical references.
505 _tTOC
_aMarketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementing, and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
520 _a"Clippings from the popular business press."
526 _aBA
580 _aCompanion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
590 _aTahur Ahmed
650 0 _aMarketing
_vPeriodicals.
_913469
650 0 _aMarketing
_xManagement
_vPeriodicals.
_913470
650 4 _aMarketing
_xManagement
_vPeriodicals.
_913471
650 6 _aMarketing
_vPériodiques.
_913472
650 6 _aMarketing
_xCoupures de presse
_vPériodiques.
_913473
650 1 7 _aMarketing.
_2gtt
_913474
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_911584
700 1 _aPerreault, William D.
_911589
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tBasic marketing.
_913475
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tEssentials of marketing.
_913476
776 0 8 _iOnline version:
_tApplications in basic marketing
_w(OCoLC)748988109
856 4 2 _3WorldCat details
_uhttp://www.worldcat.org/title/applications-in-basic-marketing-clippings-from-the-popular-business-press/oclc/28947116&referer=brief_results
942 _2ddc
_cTEXT
999 _c2334
_d2334