| 000 | 01253cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 2237 | ||
| 003 | BD-DhEWU | ||
| 005 | 20140610191208.0 | ||
| 008 | 950404s1996 ohuab g b 001 0 eng d | ||
| 010 | _a 95002874 | ||
| 020 | _a0538849487 | ||
| 020 | _a9780538849487 | ||
| 035 | _a(OCoLC)32346208 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEWU _beng |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415 _b.L2624 1996 |
| 082 | 0 | 4 |
_a658.8 _bLAM 1995 |
| 100 | 1 |
_aLamb, Charles W. _911509 |
|
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western Publishing, _cc1996. |
||
| 300 |
_aliii, 890 p. : _bill. (some col.), col. maps ; _c29 cm. |
||
| 500 | _aRev. ed. of: Principles of marketing, 1993. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBA | ||
| 590 | _aSagar Shahanawaz | ||
| 650 | 0 |
_aMarketing. _911690 |
|
| 650 | 0 |
_aMarketing _xManagement. _911691 |
|
| 700 | 1 |
_aHair, Joseph F. _911512 |
|
| 700 | 1 |
_aMcDaniel, Carl D. _911513 |
|
| 700 | 1 | 2 |
_aLamb, Charles W. _tPrinciples of marketing. _911692 |
| 856 |
_3WorldCat details _uhttps://www.worldcat.org/title/marketing/oclc/32346208&referer=brief_results |
||
| 942 |
_2ddc _cTEXT |
||
| 999 |
_c2237 _d2237 |
||