000 01661cam a2200373 a 4500
001 2095
003 BD-DhEWU
005 20160606020002.0
008 030110s2001 ohua g b 001 0 eng d
010 _a 2003265372
020 _a0324063709
020 _a0324100868
020 _a0324100868
035 _a(OCoLC)51518627
040 _aDLC
_cDLC
_beng
041 _aeng
050 0 0 _aHF1416
_b.J35 2001b
082 0 4 _a658.848
_bJAI 2001
100 1 _aJain, Subhash C.,
_d1942-
_911774
245 1 0 _aInternational marketing /
_cSubhash C. Jain.
250 _a6th ed.
260 _aCincinnati, Ohio :
_bSouth-Western,
_cc2001.
300 _axv, 520, 192, 16 p. :
_bill. ;
_c27 cm.
500 _aRev. ed. of: International marketing management. 5th ed. c1996. Online version: Jain, Subhash C., 1942- International marketing. Cincinnati, Ohio : South-Western, c2001 (OCoLC)752376933
504 _aIncludes bibliographical references and indexes.
505 _tTOC
_apt. 1. Framework of international marketing -- pt. 2. Perspectives of international markets -- pt. 3. The field of international business -- pt. 4. Environmental factors affecting international marketing -- pt. 5. International marketing decisions -- pt. 6. Planning and control -- Cases.
526 _aBA
590 _aTahur Ahmed
650 0 _aExport marketing
_xManagement.
_911588
650 0 _aExport marketing
_xManagement
_vCase studies.
_911775
700 1 _aJain, Subhash C.,
_d1942-
_tInternational marketing management.
_911776
856 _3WorldCat details
_uhttp://www.worldcat.org/title/international-marketing/oclc/51518627&referer=brief_results
942 _2ddc
_cTEXT
_02
999 _c2095
_d2095