| 000 | 01443cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 2074 | ||
| 003 | BD-DhEWU | ||
| 005 | 20180605020002.0 | ||
| 008 | 020214r2003 ii a g b 001 0 eng d | ||
| 010 | _a2002022481 | ||
| 020 | _a8120320832 | ||
| 020 | _a0130336297 | ||
| 020 | _a 9780130336293 | ||
| 035 | _a(OCLC)49225813 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEWU _beng |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2003 |
| 082 | 0 | 4 |
_a658.802 _222 _bKOM 2003 |
| 100 | 1 |
_aKotler, Philip. _911688 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler. |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _aNew Delhi : _bPrentice Hall, _cc2003. |
||
| 300 |
_axxix, (various pagings) : _bill. (some col.) ; _c27 cm. |
||
| 500 | _aVarious multi-media instructional aids, including a web site, are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aSummary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape. | ||
| 526 | _aBA | ||
| 590 | _aSaifun Momota | ||
| 650 | 0 |
_aMarketing _xManagement. _911689 |
|
| 653 | _aMarketing. | ||
| 856 | 4 | 2 |
_3WorldCat details _uhttps://www.worldcat.org/title/marketing-management/oclc/49225813&referer=brief_results |
| 942 |
_2ddc _cTEXT _020 |
||
| 999 |
_c2074 _d2074 |
||