000 01443cam a22003614a 4500
001 2074
003 BD-DhEWU
005 20180605020002.0
008 020214r2003 ii a g b 001 0 eng d
010 _a2002022481
020 _a8120320832
020 _a0130336297
020 _a 9780130336293
035 _a(OCLC)49225813
040 _aDLC
_cDLC
_dDLC
_dBD-DhEWU
_beng
041 _aeng
050 0 0 _aHF5415.13
_b.K64 2003
082 0 4 _a658.802
_222
_bKOM 2003
100 1 _aKotler, Philip.
_911688
245 1 0 _aMarketing management /
_cPhilip Kotler.
250 _a11th ed.
260 _aUpper Saddle River, N.J. ;
_aNew Delhi :
_bPrentice Hall,
_cc2003.
300 _axxix, (various pagings) :
_bill. (some col.) ;
_c27 cm.
500 _aVarious multi-media instructional aids, including a web site, are available to supplement the text.
504 _aIncludes bibliographical references and indexes.
520 _aSummary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
526 _aBA
590 _aSaifun Momota
650 0 _aMarketing
_xManagement.
_911689
653 _aMarketing.
856 4 2 _3WorldCat details
_uhttps://www.worldcat.org/title/marketing-management/oclc/49225813&referer=brief_results
942 _2ddc
_cTEXT
_020
999 _c2074
_d2074