| 000 | 00890cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 1466 | ||
| 003 | BD-DhEWU | ||
| 005 | 20190324020001.0 | ||
| 008 | 010214s2002 maua g b 001 0 eng d | ||
| 010 | _a2001030302 | ||
| 020 | _a025621476X (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEWU _beng |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.D846 2002 |
| 082 | 0 | 4 |
_a658.827 _222 _bDUI 2002 |
| 100 | 1 |
_aDuncan, Tom _q(Thomas R.) _911804 |
|
| 245 | 1 | 0 |
_aIMC : _busing advertising and promotion to build brands / _cTom Duncan. |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxxii, 783 p. : _bill. (some col.) ; _c29 cm. |
||
| 490 | 0 | _aThe McGraw-Hill/Irwin series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBA | ||
| 590 | _aSaifun Momota | ||
| 650 | 0 |
_aBranding (Marketing) _91759 |
|
| 942 |
_2ddc _cTEXT _032 |
||
| 999 |
_c1466 _d1466 |
||