000			03576cam a22003611 4500
001			1142
003			BD-DhEWU
005			20190303151241.0
008			711216s1964 nyua g b 000 0 eng d
010			_a 64011222
035			_a(OCoLC)255417
040			_aDLC _cDLC _dDLC _dBD-DhEWU _beng
041			_aeng
050	0	0	_aHM258 _b.D4
082	0	4	_a302.23 _bDEP 1964
100	1		_aDexter, Lewis Anthony _93723
245	1	0	_aPeople, society, and mass communications / _cLewis Anthony Dexter [and] David Manning White, editors.
260			_aNew York ; _bFree Press of Glencoe, _c1964.
300			_axii, 595 p. : _billus. ; _c24 cm.
500			_aOnline version: Dexter, Lewis Anthony. People, society, and mass communications. [New York] Free Press of Glencoe [1964] (OCoLC)654143880
504			_aIncludes bibliographical references.
505			_tTOC _aIntroduction / Lewis Anthony Dexter -- Sociological perspectives on the study of mass communication / Harold Mendelsohn -- Human communication / Franklin Fearing -- On the effects of communication / W. Phillips Davison -- Functional analysis and mass communication / Charles R. Wright -- Communication research and the image of society: convergence of two traditions / Elihu Katz -- The communicator and the audience / Raymond A. Bauer -- Newsmen's fantasies, audiences, and newswriting / Ithiel de Sola Pool, Irwin Shulman -- The gatekeeper: a case study in the selection of news / David Manning White -- News is what newspapermen make it / Walter Gieber -- Mass communication and sociocultural integration / Warren Breed -- Why dailies die / Ben H. Bagdikian -- The leadership role of the weekly newspaper as seen by community leaders: a sociological perspective / Alex S. Edelstein, J. Blaine Schulz -- Listening to radio / Harold Mendelsohn -- From mass media to class media / Theodore Peterson -- Teen-agers, satire, and Mad / Charles Winick -- Reality-orientation and the pleasure principle: a study of American mass-periodical fiction (1890-1955) / Martin U. Martel, George J. McCall -- The world of Biggy Muldoon: transformation of a political hero / W. Lloyd Warner -- Clues for advertising strategists / Donald F. Cox -- Communications: pressure, influence, or education? / Lewis Anthony Dexter -- Word-of-mouth communication in the Soviet Union / Raymond A. Bauer, David B. Gleicher -- The mass media and their interpersonal social functions in the process of modernization / Ithiel de Sola Pool -- Media research and psychological warfare / Robert C. Sorensen -- Operation BASIC: the retrieval of wasted knowledge / Bertram M. Gross -- On content analysis and critical research in mass communication / George Gerbner -- The state of communication research / Bernard Berelson -- Mass-communications research: a view in perspective / David Manning White -- Mass communication and the social sciences: some neglected areas / Marten Brouwer -- Opportunities for further research in mass communications / Lewis Anthony Dexter -- A critique of bibliographic matter in mass communications / David Manning White.
526			_aBA
590			_aSagar Shahanawaz
650		0	_aCommunication _xSocial aspects. _93724
650		0	_aMass media _xSocial aspects. _92338
650		0	_aCommunication _xResearch. _93725
700	1		_aWhite, David Manning. _ejoint ed. _93726
856	4	2	_3WorldCat details _uhttp://www.worldcat.org/title/people-society-and-mass-communications/oclc/255417&referer=brief_results
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