Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul Contributor(s): Donnelly, James H Material type: Text

TextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin, c1995. Edition: 4th edDescription: xiii, 864 p. : ill. (some col.) ; 25 cmISBN: 0256137277; 9780256137279Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 1995Online resources: WorldCat details

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.8 PEM 1995 (Browse shelf(Opens below))	C-1	Not For Loan		2677

Total holds: 0

"M M, analysis, cases, plans, text"--Cover.

Includes bibliographical references and index.

Saifun Momota

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