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Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, Del IContributor(s): Best, Roger J | Coney, Kenneth AMaterial type: TextTextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin, c1995. Edition: 6th edDescription: xix, 649 p. : ill. (some col.) ; 27 cmISBN: 0256139725; 0256165475 ; 9780256139723; 9780256165470Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H38 1995Online resources: WorldCat details
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds Course reserves
Text Text Dr. S. R. Lasker Library, EWU
658.8 3420973 HAC (Browse shelf(Opens below)) 0 Checked out 25/12/2012 00:00 513-6762
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 3420973 HAC 1995 (Browse shelf(Opens below)) C-2 Available 6937

Consumer Behavior

Total holds: 0

Includes bibliographical references and indexes.

BA

Abdul Gani

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