Dr. S. R. Lasker Library Online Catalogue

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Noida, India : Dorling Kindersley (India) Pvt. Ltd., c2011Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.8 LOS 2011.

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman andJohn E. G. Bateson.

by Hoffman, K. Douglas | Bateson, John E. G.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Australia ; South-Western, c2011Online access: Contributor biographical information | Publisher description | E-book Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 HOS 2011.

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