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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Upper Saddle River, NJ ; New Delhi : Pearson/Prentice Hall, c2008Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (21)Call number: 658.827 KES 2008, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (3)Call number: 658.827 KES 2008, ... Not available: Dr. S. R. Lasker Library, EWU: Checked out (2).
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